Viewers also took to Twitter last Sunday as When Calls the Heart became the most engaging series premiering a new episode for the week across cable and broadcast, boasting an average 67 Tweets per person. Additionally, the finale attracted the most unique authors of any series on the network, becoming Hallmark Channel’s most social original series episode.
eBrandgelize Digital’s team tweeted on behalf of multiple client accounts throughout the season. Pictured Twitter account: @MPCA_Film
The third season of the series made a strong impression on social media overall, averaging more unique authors and Tweets than the preceding two seasons. Compared to season 1 and 2, the third season average of When Calls the Heart was up 45% and 46% among unique authors and 631% and 175% among Tweets, respectively. Across cable and broadcast television,When Calls the Heart became the most engaging series premiering a new episode for the entire season. Moreover, during Sunday Total Day, it was the 2nd most Tweeted series airing a new episode for the season with the exception of last weekend’s debut, which became the #1 Tweeted original drama series on cable for the week.
Source: Nielsen, April 4-10, 2016; Nielsen SocialGuide Twitter TV Ratings, 2/21-4/10/16.
Additionally, eBrandgelize headed up a social media campaign to urge Netflix and Amazon to pick up the show for international audiences at the request of the international sales agent, Lionsgate Television.
Upon seeing this tweet on the @MPCA_Film Twitter profile, #Hearties took up the cause and created their own tweets targeted at overseas profiles for Netflix and Amazon.
