Best DirectHER FYC Campaign

eBrandgelize Re-Brands @BestDirectHER, Bringing a Women’s Touch to the #BestDirectHER #FYC Campaign

In February 2021, eBrandgelize was approached by Best DirectHER, an organization of women directors and members of the Directors Guild of America. Their mission is to increase the number of women-directed feature films, television programs, and commercials nominated for the DGA Awards and needed eBrandgelize to re-brand and lead their social media campaign for the 2020 awards season.

eBrandgelize’s FYC team of Nicole Hansen, Chelsea Hamill and Talia Kaufmann created branded video posts, virtual event invites, graphics, presentations, and produced Facebook Live events to support their effort.

We helped facilitate live social media events Defying the “Male Gaze” Through Shot Design and Through HER Lens: Updating the Period Drama with acclaimed female directors.

Nina Menkes on Facebook Live
Julie Anne Robinson on Facebook Live

eBrandgelize’s team created graphics and posted live on all @BestDirectHER social media accounts, announcing the women directors who were proclaimed winners.

In all, five female directors were awarded Outstanding Director Awards in their categories.

Read more on eBrandgelize’s #FYC Campaigns and follow BestDirectHER on Twitter, Facebook and Instagram.


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Founder, Nicole Hansen Earns Certifications

Pandemic Enables Professional Development with Four Facebook Certifications

eBrandgelize Digital’s founder, Nicole Hansen has experience branding, managing, and advertising for our clients on Facebook for eight years. She took the opportunity during the pandemic lockdowns to enroll in the new Facebook certification program on Coursera.

Nicole’s certificates:

Completed by Nicole Rhea Hansen

January 29, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 100%

Completed by Nicole Rhea Hansen

January 29, 2021

4 weeks of study, 5-6 hours/week

Grade Achieved: 96.88%

Completed by Nicole Rhea Hansen

March 7, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 97.77%

Completed by Nicole Rhea Hansen

April 11, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 92.12%

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#FYC Campaign for EMPEROR

eBrandgelize Digital Promotes Indy Film Emperor

Sobini Films’ New Website

Early in 2020, eBrandgelize redesigned the Sobini Films website and set up its social media pages to promote the opening of the film Emperor. When the pandemic shut down theaters before the movie could open, the premiere was postponed to August on VOD & DVD. We covered the drive-in movie premiere on social media with the producers Mark Amin (director), Cami Winikoff, Reginald Hudlin and executive producer, Tyler Boehm.

Emperor far outperformed projections, so Nicole and her team were kept on to head the movie’s social media campaign, managing Mark Amin, Sobini Films and the Emperor movie social media profiles. Our team enlisted the cast, distributors (Universal, Briarcliff & Starz) in sharing our #FYC graphics in their posts and worked with and in support of Liz Biber and her PR team.

We were proud to help elevate the independently produced Emperor, boosted by the timing of the release and focus on Black American stories. The film garnered three NAACP nominations and gained many fans.

More information on eBrandgelize’s #FYC Awards Campaigns here.

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How #LockdownLife Whipped Up Our “Social Life”

Members’ Favorite Posts Were Featured on the Background Image Daily and/or Weekly

Homebound Cooks Transform Into Everyday Chefs

It’s been 13+ months since the world first locked down due to COVID-19, but the obstacles presented weren’t as big of an adjustment for the eBrandgelize team, as it was for others. Fortunately, we could navigate the new digital reality the way we had always done, from a tablet, phone or computer.

Quarantine Quizine

Created by Nicole Hansen and managed with the help of eBrandgelize’s Debi Bailey and Mia Radcliffe, a diverse community of people from around the globe eagerly shared their meals, recipes, cooking memes and a lot of sourdough and banana bread! Some community members became so encouraged by their cooking success, that they followed their passion for food by creating their own cooking videos and cookbooks.

Facebook Live Cooking Demos

The eBrandgelize team of Admins also hosted some surprisingly entertaining “Quarantini Happy Hour” events via Facebook Live in the group, with special guest members who’s cooking posts had made significant impressions on others! These fun, free-flowing conversations helped everyone know the strangers whose cooking and baking skills were the most admired. The recordings were watched and appreciated by members who had always wondered the stories behind the talented men and women who created their appetizing meals and shared them with us.

Nicole Hansen, Debi Bailey and Mia Radcliff hosted guests members during Quarantini Happy Hours


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#ThanksNurses

eBrandgelize helps client Randian, coordinate #ThanksNurses PSA campaign across Social Media

The PSA for the American Nurses Association created by Randall and Ian Truitner of Randian.
 
We helped coordinate the messaging of the viral campaign and helped ask their team of celebrity supporters to post around the same time using, #thanksnurses to get the maximum engagement. We also included samples of text they could use for Tweets, Instagram, and Facebook posts and included the tags of all the celebrities and organizations involved with the campaign which was featured in Variety with the Headline:
 
 
One post that used our sample messaging and tags was from Jen Lilley and had 22,363 views!
 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Jen Lilley (@jen_lilley)

 

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Shorty Social Good Award for Crown Media’s “Snowfront”

Facebook Live Event, sparked by an idea from eBrandgelize Digital’s Nicole Hansen to CEO Bill Abbott, garners awards for our client Crown Media Family Networks

The 2018 cancelled upfront presentation was salvaged by an attitude that turned bad news into great news for our clients: the show must go on. Crown Media’s social media team took the suggestion to not let the opportunity pass by and enlisted the talent on-hand, to produce a Christmas themed virtual event for Hallmark Channel’s Facebook pages to host. The result was an innovative and utterly memorable alternative to the cancelled Upfront Presentation for advertisers.

From the 11th Annual Shorty Awards:
Upfronts 2018 Facebook Live Event

Bronze Distinction in Facebook Live
Audience Honor in Facebook Live

Tactic

With the help of Hallmark Channel and Hallmark Movies & Mysteries’ fan-favorites, Candace Cameron Bure and Danica McKellar, the company staged a Facebook Live event at 6:30 pm EST on March 22, 2018 with Bill Abbott, President & CEO, and Ed Georger, EVP of ad sales, against the backdrop of a winter wonderland in Central Park, where they announced several new programming developments for the networks. The social team even managed to secure festive costumes for Abbott and Georger, in spite of limited transportation in all of New York! The Facebook Live was also shared over to its sister network Hallmark Movies and Mysteries during the same time to allow fans from both channels to interact and ask questions.

Fans were thrilled to interact with Crown Media Family Networks key executives and talent and learn about developments on their favorite shows and renewals through a surprise Facebook Live event. Usually, the Upfronts is a closed-door celebration with limited media in attendance. This Facebook Live event expanded the viewership and pick-up of these announcements to a much wider audience.

Results

Evaluation

The Facebook Live event was covered by several trade and press including Variety, AdAge, AdWeek, Deadline, MultiChannel, Entertainment Weekly, Broadcasting &Cable and several others calling it a super genius method of announcing new developments.

Stats Include:

500,000 Impressions
325,000 Reach
150,000 views
55 minutes viewed
800 comments

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eBrandgelize Founder On PGA Panel at Cannes

eBD’s Nicole Hansen speaks on the importance of social media to promote international co-productions.

In the 4th Edition of “Producers Without Borders” the Producers Guild of America and The Royal Film Commission of Jordan hosted this discussion in Cannes, bringing together a great group of producers from across the globe. Together, they instructed the audience on how to navigate their way through international co-productions.

 

The entire video of the panel was posted on Facebook.

Moderator Kayvan Mashayekh with Panelists Gregoire Gensollen, Dina Emam, Salem Brahimi, Alison SmallAlexia Melocchi, Jeff Most, Gareth Wiley, Nicole Hansen

eBrandgelize Digital‘s Nicole Hansen speaks at, 18:00, 43:00, 48:00 and 52:00 minutes.

 

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When Calls the Heart Superfan’s Call-to-Arms ignites the Twittersphere

“Australian When Calls the Heart fans were both delighted and dismayed to learn that ACCTV will this week air the Australian premiere of Season 5 of the much loved period drama, but would not be airing the Christmas Special, The Wishing Tree. ‘Hearties’ will no doubt be thrilled to learn that ACCTV has heard them! …

Great news for Hearties in Australia and New Zealand is that ACCTV have listened and we’re currently in negotiations with the distributor and will hopefully have The Wishing Tree episodes very soon! We’ll plan something extra special to celebrate for WCTH fans so stay tuned. We really want to thank the Hearties for their dedication and support.”

>> Read more from ACCTV

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Crown Media Family Networks’ Upfronts

A cancelled upfront presentation was salvaged using social media to spark Hallmark Channel’s innovative and creative alternative.

eBrandgelize Digital’s Nicole Hansen went to New York to cover clients at the Crown Media Family Networks Upfront Presentation. When informed that the event was cancelled, she suggested that since the stars and executives were already in NYC, the show must go on, if not live – then virtually! The PR and Social Media team at Crown Media were inspired… They took advantage of the snow, and tied it into Hallmark’s Christmas themed programming. They successfully transformed the Nor’easter into a “Hallmark NoelEaster.”

“And then they did something incredibly timely and forward-thinking. Undeterred by the heavy snowfall on Wednesday, President and Chief Executive Officer Bill Abbott, Advertising Sales Executive Vice President Ed Georger and two of Hallmark Channel’s most popular made-for movie personalities, Candace Cameron Bure and Danica McKellar, made their way to Central Park for an impromptu Facebook Live transmission during which many Upfront announcements were made.”
— Simon Applebaum, MediaVillage

“There will be no overall Jacks score awarded to Crown Media Family Networks this year because there was no actual event to consider. But they deserve an informal 5 Jacks for making the most of a bad situation over which they had no control and using it as an opportunity to do something inspired, pulling together what some are referring to as a Virtual Upfront and others the first-ever SnowFront. Well done!”
— Simon Applebaum, MediaVillage

The Facebook Live garnered positive press and great reviews from DeadlineVariety, AdWeek, and MediaVillage.

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