eBrandgelize Rallies Fans to #1 in Social Ratings for MPCA/Brad Krevoy Television

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eBrandgelize’s Social Team Helps Boost Nielsen Social Ratings for MPCA’s “A Wish for Christmas” and “Every Christmas Has a Story”

Premieres were part of Hallmark Channel’s ‘Countdown to Christmas’ Programming Event

a-wish-for-christmas-postereBrandgelize Digital assisted in promoting two new movies in October and November as Hallmark Channel burst to a record-breaking start for its popular “Countdown to Christmas” holiday event. Our team promoted the new, original movie premiere of MPCA/Brad Krevoy Television‘s production of A Wish for Christmas (Saturday, October 29) on MPCA’s Instagram, Facebook and Twitter pages as well as other channels and live tweeted the premiere which became the highest-rated and most-watched “Countdown to Christmas” debut since the holiday franchise launched in 2009, among households, total viewers, and adults 25-54.

Key Nielsen Highlights (L+SD)

  • “A Wish for Christmas” averaged a 3.0 HH rating and 3.4 million Total Viewers
  • Premiere was the network’s highest-rated and most-watched original movie of 2016 among W18-49, W25-54, A18-49, A25-54 and Total Viewers
  • Debut ranked as #1 non-sports program of the day among HH as well as #1 program of the day among W25-54
  • “A Wish for Christmas” was #1 movie of the week among HH and W25-54 rating
  • In 8-10 p.m. time period, “A Wish for Christmas” elevated Hallmark Channel to be #1 among HH, W18-49 and W25-54 ratings and delivery
  • Premiere reached more than 4.5 million unduplicated viewers, marking the network’s largest unduplicated audience of 2016 for any original movie premiere
  • Original movie was the week’s most social original movie premiere on Twitter across Broadcast or Cable
  • Original movie Trended on Twitter during the Saturday, October 29, premiere

Following an on-camera flub in which she says she doesn't like Christmas, a popular morning show host is assigned, along with her producer who is also her old college flame, to cover the Christmas week festivities in a town known for its tremendous holiday celebration. But when she suspects something is amiss in Hollyvale, the investigative reporter surfaces and she becomes determined to get to the bottom of it, rediscovering her lost Christmas spirit - and rekindling the flames of love -- in the process.

eBrandgelize’s team also helped to propel social ratings for Hallmark Channel’s original holiday movie premiere of MPCA/Brad Krevoy Television’s, Every Christmas Has a Story (Saturday, November 12).

Key Nielsen Highlights (L+SD) for Hallmark Channel

  • “Every Christmas Has a Story” averaged a 3.5 HH rating and 4 million Total Viewers
  • Original movie was the highest-rated and most-watched Hallmark Channel telecast of 2016 among HH and Total Viewers
  • Premiere was the #1 rated and most-watched program of the day among HH and W25-54
  • In the 8-10 p.m. time period, “Every Christmas Has a Story” boosted Hallmark Channel to be the most-watched and highest-rated network among HH, W18-49, W25-54 and Total Viewers
  • “Every Christmas Has a Story” attracted the week’s highest social audience compared to any original movie premiere on broadcast or cable across Facebook and Twitter
  • Trended on Twitter during the November 12th premiere

Sources: Crown Media Press; Nielsen, October 24-31, November 7-13 2016; Nielsen Social Content Ratings; Twitter Analytics


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