Awards Season

Best DirectHER FYC Campaign

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eBrandgelize Re-Brands @BestDirectHER, Bringing a Women’s Touch to the #BestDirectHER #FYC Campaign

In February 2021, eBrandgelize was approached by Best DirectHER, an organization of women directors and members of the Directors Guild of America. Their mission is to increase the number of women-directed feature films, television programs, and commercials nominated for the DGA Awards and needed eBrandgelize to re-brand and lead their social media campaign for the 2020 awards season.

eBrandgelize’s FYC team of Nicole Hansen, Chelsea Hamill and Talia Kaufmann created branded video posts, virtual event invites, graphics, presentations, and produced Facebook Live events to support their effort.

We helped facilitate live social media events Defying the “Male Gaze” Through Shot Design and Through HER Lens: Updating the Period Drama with acclaimed female directors.

Nina Menkes on Facebook Live
Julie Anne Robinson on Facebook Live

eBrandgelize’s team created graphics and posted live on all @BestDirectHER social media accounts, announcing the women directors who were proclaimed winners.

In all, five female directors were awarded Outstanding Director Awards in their categories.

Read more on eBrandgelize’s #FYC Campaigns and follow BestDirectHER on Twitter, Facebook and Instagram.


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#FYC Campaign for EMPEROR

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eBrandgelize Digital Promotes Indy Film Emperor

Sobini Films’ New Website

Early in 2020, eBrandgelize redesigned the Sobini Films website and set up its social media pages to promote the opening of the film Emperor. When the pandemic shut down theaters before the movie could open, the premiere was postponed to August on VOD & DVD. We covered the drive-in movie premiere on social media with the producers Mark Amin (director), Cami Winikoff, Reginald Hudlin and executive producer, Tyler Boehm.

Emperor far outperformed projections, so Nicole and her team were kept on to head the movie’s social media campaign, managing Mark Amin, Sobini Films and the Emperor movie social media profiles. Our team enlisted the cast, distributors (Universal, Briarcliff & Starz) in sharing our #FYC graphics in their posts and worked with and in support of Liz Biber and her PR team.

We were proud to help elevate the independently produced Emperor, boosted by the timing of the release and focus on Black American stories. The film garnered three NAACP nominations and gained many fans.

More information on eBrandgelize’s #FYC Awards Campaigns here.

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