Best DirectHER FYC Campaign

GalleryApril 15, 2021May 20, 2021greengalaxyent

eBrandgelize Re-Brands @BestDirectHER, Bringing a Women’s Touch to the #BestDirectHER #FYC Campaign

In February 2021, eBrandgelize was approached by Best DirectHER, an organization of women directors and members of the Directors Guild of America. Their mission is to increase the number of women-directed feature films, television programs, and commercials nominated for the DGA Awards and needed eBrandgelize to re-brand and lead their social media campaign for the 2020 awards season.

eBrandgelize’s FYC team of Nicole Hansen, Chelsea Hamill and Talia Kaufmann created branded video posts, virtual event invites, graphics, presentations, and produced Facebook Live events to support their effort.

We helped facilitate live social media events Defying the “Male Gaze” Through Shot Design and Through HER Lens: Updating the Period Drama with acclaimed female directors.

eBrandgelize’s team created graphics and posted live on all @BestDirectHER social media accounts, announcing the women directors who were proclaimed winners.

In all, five female directors were awarded Outstanding Director Awards in their categories.

Read more on eBrandgelize’s #FYC Campaigns and follow BestDirectHER on Twitter, Facebook and Instagram.

#FYC Campaign for EMPEROR

April 1, 2021May 13, 2021greengalaxyent

eBrandgelize Digital Promotes Indy Film Emperor

Sobini Films’ New Website

Early in 2020, eBrandgelize redesigned the Sobini Films website and set up its social media pages to promote the opening of the film Emperor. When the pandemic shut down theaters before the movie could open, the premiere was postponed to August on VOD & DVD. We covered the drive-in movie premiere on social media with the producers Mark Amin (director), Cami Winikoff, Reginald Hudlin and executive producer, Tyler Boehm.

Emperor far outperformed projections, so Nicole and her team were kept on to head the movie’s social media campaign, managing Mark Amin, Sobini Films and the Emperor movie social media profiles. Our team enlisted the cast, distributors (Universal, Briarcliff & Starz) in sharing our #FYC graphics in their posts and worked with and in support of Liz Biber and her PR team.

We were proud to help elevate the independently produced Emperor, boosted by the timing of the release and focus on Black American stories. The film garnered three NAACP nominations and gained many fans.

More information on eBrandgelize’s #FYC Awards Campaigns here.

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Online Branding Client: Aunjanue Ellis

June 30, 2015March 29, 2017greengalaxyent

Mainstage PR brings in GGE for Emmy Awards “Awareness Campaign” via social media for client, Aujanue Ellis star of, The Book of Negroes

From June 15-26th GGE’s awareness campaign helped Aunjanue Ellis’ twitter impressions to skyrocket.

With less than two weeks before ballots were to be cast for for the 2015 Emmy Awards Nominations, Mainstage PR’s Craig Bankey contacted Nicole Hansen of GGE to help his client Aunjanue Ellis with her social media. Ms. Ellis had starred in the BET limited series, The Book of Negroes. She had already been nominated for a People’s Choice Award and was now a contender for a nomination for an Emmy for Best Actress in a Limited Series alongside the likes of actresses Jessica Lang, Frances McDormand and Emma Thompson.

Social Media: Award Season Campaigns for Talent and Producers

This Tweet posted to @bookofnegroes by Nicole Hansen to promote client, @aunjanuejlt became the top tweet for #FYC campaigns for an entire day.

Ms. Ellis’ Twitter page was unrecognizable as herself since her profile and background photos were of flowers and her bio had no description of her work. GGE set out to “brand” her page so as to be recognizable to her fans. We also set up a facebook page, curated followers, content, retweets and shares. We were thrilled to have the “Top Tweet” three days in a row for our #FYC ‪#‎EmmyAwards ‬campaign on behalf of our client, Aunjanue Ellis and Book of Negroes limited series on BET and eOne TV.

Our team consulted with Ms. Ellis on continuing to post her social activism thoughts and when her Op-Ed was published by TIME magazine about the tragedy that occurred in Charleston, SC we made sure it was published and shared on social media immediately. Proudly, Ms. Ellis’ twitter profile blossomed in the two weeks we worked with her and we even reached the goal of getting a coveted “VERIFIED” blue check mark. It was a wonderful and exhilarating opportunity and we look forward to seeing Aunjanue this fall when she stars in ABC’s Quanitco.