Social Media Marketing Strategy

Best DirectHER FYC Campaign

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eBrandgelize Re-Brands @BestDirectHER, Bringing a Women’s Touch to the #BestDirectHER #FYC Campaign

In February 2021, eBrandgelize was approached by Best DirectHER, an organization of women directors and members of the Directors Guild of America. Their mission is to increase the number of women-directed feature films, television programs, and commercials nominated for the DGA Awards and needed eBrandgelize to re-brand and lead their social media campaign for the 2020 awards season.

eBrandgelize’s FYC team of Nicole Hansen, Chelsea Hamill and Talia Kaufmann created branded video posts, virtual event invites, graphics, presentations, and produced Facebook Live events to support their effort.

We helped facilitate live social media events Defying the “Male Gaze” Through Shot Design and Through HER Lens: Updating the Period Drama with acclaimed female directors.

Nina Menkes on Facebook Live
Julie Anne Robinson on Facebook Live

eBrandgelize’s team created graphics and posted live on all @BestDirectHER social media accounts, announcing the women directors who were proclaimed winners.

In all, five female directors were awarded Outstanding Director Awards in their categories.

Read more on eBrandgelize’s #FYC Campaigns and follow BestDirectHER on Twitter, Facebook and Instagram.


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Founder, Nicole Hansen Earns Certifications

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Pandemic Enables Professional Development with Four Facebook Certifications

eBrandgelize Digital’s founder, Nicole Hansen has experience branding, managing, and advertising for our clients on Facebook for eight years. She took the opportunity during the pandemic lockdowns to enroll in the new Facebook certification program on Coursera.

Nicole’s certificates (updated in 2022):

Completed by Nicole Rhea Hansen

January 29, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 100%

Completed by Nicole Rhea Hansen

January 29, 2021

4 weeks of study, 5-6 hours/week

Grade Achieved: 96.88%

Completed by Nicole Rhea Hansen

March 7, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 97.77%

Completed by Nicole Rhea Hansen

April 11, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 92.12%

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#FYC Campaign for EMPEROR

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eBrandgelize Digital Promotes Indy Film Emperor

Sobini Films’ New Website

Early in 2020, eBrandgelize redesigned the Sobini Films website and set up its social media pages to promote the opening of the film Emperor. When the pandemic shut down theaters before the movie could open, the premiere was postponed to August on VOD & DVD. We covered the drive-in movie premiere on social media with the producers Mark Amin (director), Cami Winikoff, Reginald Hudlin and executive producer, Tyler Boehm.

Emperor far outperformed projections, so Nicole and her team were kept on to head the movie’s social media campaign, managing Mark Amin, Sobini Films and the Emperor movie social media profiles. Our team enlisted the cast, distributors (Universal, Briarcliff & Starz) in sharing our #FYC graphics in their posts and worked with and in support of Liz Biber and her PR team.

We were proud to help elevate the independently produced Emperor, boosted by the timing of the release and focus on Black American stories. The film garnered three NAACP nominations and gained many fans.

More information on eBrandgelize’s #FYC Awards Campaigns here.

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#ThanksNurses

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eBrandgelize helps client Randian, coordinate #ThanksNurses PSA campaign across Social Media

The PSA for the American Nurses Association created by Randall and Ian Truitner of Randian.
 
We helped coordinate the messaging of the viral campaign and helped ask their team of celebrity supporters to post around the same time using, #thanksnurses to get the maximum engagement. We also included samples of text they could use for Tweets, Instagram, and Facebook posts and included the tags of all the celebrities and organizations involved with the campaign which was featured in Variety with the Headline:
 
 
One post that used our sample messaging and tags was from Jen Lilley and had 22,363 views!
 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Jen Lilley (@jen_lilley)

 

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