The Brand Of An Artist With Nicole Hansen

The Heart Of Show Business Podcast With Alexia Melocchi

Does an artist need to hone the skills of self-promotion and branding? Absolutely!

Today my guest, Nicole Hansen, from Ebrandgelize Digital will tell you all about it.  Nicole Hansen is a film and television actress turned CEO of a successful brand awareness and consulting company and a true advocate for women in Business and in the Arts.

Dive in with me as we discuss how she produced and marketed a PSA that her 10-year-old son made about global warming.  Hear the fun backstory of her starring in a Billy Idol music video while impersonating Marylin Monroe!

 

And get inspired by this true Boss Lady,  who has lent her branding experience and acumen to work on the social media campaign for female DGA directors for Awards Season

And of course, we have to talk about how she also pivoted during the pandemic, launching her Quarantine Quizine group to share recipes for stay-at-home cooking.

Nicole will also give you some tips to get eyeballs on your personal brand and movie projects and explain why all women should embrace their age, personal journey, in front of the camera,  on social media, and in business.

LISTEN to the entire interview on The Heart of Show Business, May 2, 2021


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Best DirectHER FYC Campaign

eBrandgelize Re-Brands @BestDirectHER, Bringing a Women’s Touch to the #BestDirectHER #FYC Campaign

In February 2021, eBrandgelize was approached by Best DirectHER, an organization of women directors and members of the Directors Guild of America. Their mission is to increase the number of women-directed feature films, television programs, and commercials nominated for the DGA Awards and needed eBrandgelize to re-brand and lead their social media campaign for the 2020 awards season.

eBrandgelize’s FYC team of Nicole Hansen, Chelsea Hamill and Talia Kaufmann created branded video posts, virtual event invites, graphics, presentations, and produced Facebook Live events to support their effort.

We helped facilitate live social media events Defying the “Male Gaze” Through Shot Design and Through HER Lens: Updating the Period Drama with acclaimed female directors.

Nina Menkes on Facebook Live
Julie Anne Robinson on Facebook Live

eBrandgelize’s team created graphics and posted live on all @BestDirectHER social media accounts, announcing the women directors who were proclaimed winners.

In all, five female directors were awarded Outstanding Director Awards in their categories.

Read more on eBrandgelize’s #FYC Campaigns and follow BestDirectHER on Twitter, Facebook and Instagram.


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Founder, Nicole Hansen Earns Certifications

Pandemic Enables Professional Development with Four Facebook Certifications

eBrandgelize Digital’s founder, Nicole Hansen has experience branding, managing, and advertising for our clients on Facebook for eight years. She took the opportunity during the pandemic lockdowns to enroll in the new Facebook certification program on Coursera.

Nicole’s certificates:

Completed by Nicole Rhea Hansen

January 29, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 100%

Completed by Nicole Rhea Hansen

January 29, 2021

4 weeks of study, 5-6 hours/week

Grade Achieved: 96.88%

Completed by Nicole Rhea Hansen

March 7, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 97.77%

Completed by Nicole Rhea Hansen

April 11, 2021

5 weeks of study, 5-6 hours/week

Grade Achieved: 92.12%

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#FYC Campaign for EMPEROR

eBrandgelize Digital Promotes Indy Film Emperor

Sobini Films’ New Website

Early in 2020, eBrandgelize redesigned the Sobini Films website and set up its social media pages to promote the opening of the film Emperor. When the pandemic shut down theaters before the movie could open, the premiere was postponed to August on VOD & DVD. We covered the drive-in movie premiere on social media with the producers Mark Amin (director), Cami Winikoff, Reginald Hudlin and executive producer, Tyler Boehm.

Emperor far outperformed projections, so Nicole and her team were kept on to head the movie’s social media campaign, managing Mark Amin, Sobini Films and the Emperor movie social media profiles. Our team enlisted the cast, distributors (Universal, Briarcliff & Starz) in sharing our #FYC graphics in their posts and worked with and in support of Liz Biber and her PR team.

We were proud to help elevate the independently produced Emperor, boosted by the timing of the release and focus on Black American stories. The film garnered three NAACP nominations and gained many fans.

More information on eBrandgelize’s #FYC Awards Campaigns here.

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