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Viewers of the Hallmark Channel and its sibling Hallmark Movies & Mysteries have achieved “fandemonium” status. This deep bond between fans, networks and stars alike also has a digital age Frank Capra-esque unity about it…
Fans understand that in a time dominated by cynicism and despair, the Hallmark universe offers shelter from a dark storm. Hallmark reminds us all of something that doesn’t get the press it used to…our humanity.
Many viewers chat daily about Hallmark via social media. They watch together. It’s like a giant, welcoming club where the only membership fee is goodwill. They also talk to enthusiastic stars of Hallmark movies and series this way as well. And the connection doesn’t stop there…
If Hallmark is the “Heart of TV”, they seem to understand that the “heart of Hallmark” is the viewer. Bill Abbott, President & CEO Hallmark Channel/Hallmark Movie; Michelle Vicary, Executive Vice President Programming & Network Publicity, and Pam Slay, Senior Vice President TV also regularly communicate with fans across social media. Unusual? Yes. Valued? You bet.
Source: Hallmark Channel/Hallmark Movie “FANDEMONIUM” | LA-Story.com