The PSA for the American Nurses Association created by Randall and Ian Truitner of Randian.

 

We helped coordinate the messaging of the viral campaign and helped ask their team of celebrity supporters to post around the same time using, #thanksnurses to get the maximum engagement. We also included samples of text they could use for Tweets, Instagram, and Facebook posts and included the tags of all the celebrities and organizations involved with the campaign which was featured in Variety with the Headline:

 

 

One post that used our sample messaging and tags was from Jen Lilley and had 22,363 views!